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Design system & Elementor guide

Everything needed to rebuild the redesign with Hello Elementor, Elementor Pro and Theme Builder. Set these values in Site Settings → Global Colours and Global Fonts first.

Colours

Primary navy

#152249

Dominant: nav rules, headings, footer, buttons

Near-black

#181818

Headlines, footer background

Charcoal

#272727

Body text

Mid-grey

#555555

Meta, excerpts

Light grey

#F5F5F5

Section backgrounds

Magenta

#CF043C

Primary CTA, Marketing Aspects

Cyan

#52BFD3

Focus, links underline, Business Aspects

Orange

#F49600

Property Aspects

Purple

#BB0A7E

Export Experts

Coral

#F26522

HR Aspects

Yellow

#FCC513

Hover on dark backgrounds only

Lime

#CCCE00

Reserve — Time for Life

Rule: navy dominates. One accent per category; never more than two accents in a single section.

Typography

H1 — ArticleRoboto Condensed 70048px / 1.08 (32px mobile)
H2 — SectionRoboto Condensed 700, uppercase24px / 1.1 + 3px navy rule
H3 — CardRoboto Condensed 70022px / 1.15 (18px small)
Eyebrow / labelRoboto Condensed 700, uppercase, 0.1em12px
Body — ArticleOpen Sans 40018px / 1.7, max 68ch (17px mobile)
Body — UIOpen Sans 40016px / 1.6
MetaOpen Sans 400/60012px

Components

Buttons & labels

Tell us your story
Marketing AspectsBusiness AspectsProperty AspectsExport ExpertsHR Aspects

Radius 2–4px. No pills, no gradients, no shadows.

Article card (Loop Item)

Layout

  • Content width 1240px, side padding 20px mobile / 32px desktop.
  • Grid gaps 32px horizontal, 48px vertical. Section padding 56px.
  • Breakpoints: Elementor defaults — mobile <768, tablet 768–1024, desktop >1024.
  • Images: always 67:46 (matches existing 670×460 WordPress crops).
  • Article column max 68 characters; sidebar 280px on desktop only.

Elementor templates

Header

Theme Builder → Header. Four stacked containers: portfolio bar (navy, hidden on mobile), logo + search + social + CTA, Nav Menu widget with 4px navy top/bottom border, ‘Latest’ strip using a Posts widget limited to 2 titles.

Footer

Theme Builder → Footer. Navy newsletter container (Form widget) above a near-black 4-column footer.

Homepage

Page with Loop Grid widgets: lead (1 post, offset 0) at 8/12 width, secondary (2 posts, offset 1) at 4/12, Latest grid (6 posts, 3 columns, offset 3).

Single Post

Theme Builder → Single → All Posts. Post Terms (category), Post Title, Post Excerpt, Post Info, Featured Image, Post Content (Gutenberg body), Author Box, Posts widget for related (same category).

Article card

Loop Item template: Featured Image (aspect 67:46, object-fit cover), Post Terms, Post Title link, Excerpt (20 words), Post Info. Reused on every grid.

Category colours

Add one CSS class per category to the Post Terms widget via a small custom CSS snippet keyed on the category slug.

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